Women in marketing: encouraging solutions to gender inequality
Women in marketing – Marketing enjoys a greater gender balance than many professions – but inequalities in pay, attitude and representation still exist.
According to a recent CIM study, comparatively few females make it to CMO or marketing director level. And even if they do, men still tend to be paid more at the highest level.
How can women rise to the top in ever greater numbers? Or is the problem that marketing departments lack representation at board level?
The discussion will help you understand:
- The business case for greater diversity in marketing
- How to create better cultures and encourage a shift in attitudes
- How leading practitioners are getting the better of inequality
- How female-friendly work policies affect male employees
Click here now to register for the free webinar – 25 September 2013
CIM members: collect a category 10 CPD hour when you attend – CIM will know from its records whether you viewed the webinar, so please log your CPD hour under “category 10” on your record card.
Non-members: this is a free event open to all, so why not sign up and benefit from the expertise of our speakers?
This is a live online event that will be broadcast at 13:00 UK time and last for 60 minutes.
If you can’t attend the live event on 25 September, you will receive a recording of the event via e-mail after it has taken place if you register now.