- Project Manager – Recruitment Agency LondonThe final presentation of results was incredibly well put together, delivered with clarity, and gave us more insight than we had hoped for.
- Andy Bartram, Sales Manager – Electrical Oil Services LtdMackman are a young, fresh, extremely professional and knowledgeable team and offer a wonderfully friendly and personable service.
- Euan Meldrum, Marketing Manager – Cobb Europe LtdThe team at Mackman led us on a very professional focused path, using a campaign brief and personas to make us think about the types of people we were targeting.
- Lynne McKay, Communications Manager – Essex ProbationWe are pleased with the website: the designers followed our brief and came up with excellent suggestions. The final result was received with praise from other probation trusts.
- Stephen Belcher – Stephen Belcher PhotographerA good understanding of my requirements translated in to a good, simple, clean design. Comfortable to work with and excellent knowledge of email marketing campaigns.
- Roy Murphy, Director – Keys Fine Art AuctioneersOverall our experience working with the Mackman Group has been very positive in all regards. We were kept well informed at all stages of the process; all our many queries were met with courtesy and understanding and in terms we could easily comprehend.
- Jack Dalziel, Managing Director – SRLMackman were positive and proactive in overcoming challenges faced during the project, using their marketing and technical expertise to add additional features including a PDF download facility.
- Dan Barcroft, Communications and External Relations – University of EssexWorking with Mackman Group has been a refreshing and engaging experience. Their client centred approach enabled them to mould around our needs, work to very short time scales and their results have exceeded our expectations. We are extremely pleased with all aspects of our working relationship with Mackman and hope to be able to work with them on future projects.
- Ruth Laws, Business Development Manager – The Sticker FactoryTheir technical knowledge and ability is second to none, and they have created a lot of fantastic bespoke elements specifically for our site. No matter what we throw at them, they always come back with a solution!
- Graeme Moody – Gisela GrahamWe would have no hesitation in recommending Mackman Group as a company to develop a website with. The web development team adopt a very reasonable and pragmatic approach to requests for enhancements and changes. This has helped us evolve the website to complement the evolving needs of the business.
- Mr G P Schooling – Sworders Fine Art AuctioneersHaving spoken with a number of potential providers regarding our fine art auction website, of which Mackman was one, it became clear that they offered a level of service we were unable to find elsewhere. We were delighted with the project, which was delivered on budget and exceeded our expectations.
- Allison Burke – SomervilleMy experience with Mackman Group has been great since day 1. Their approach is very inclusive; you are firmly part of the team while at the same time feeling that you are in the hands of people who really know and care what they are doing.
Our approach is to closely collaborate with you the client, recognising that you are experts within your field, seeking a marketing partner to bridge knowledge or resource gaps. Working together in this manner ensures that the very best results are achieved. With us, it’s all about the long term relationship. At the heart of our business is the belief that by working together, we’ll be able to grow together.
Marketing is everything that an organisation does to facilitate an exchange between company and customer. Our approach to marketing encompasses a number of areas; we think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. All of these tactical elements must not only work independently but they also must work together towards the bigger strategic goal.
The Mackman approach is based upon the following beliefs:
- Organisational leaders need to make decisions that are informed
- The most successful marketing strategies are those “owned” by the organisation
- The client is an expert in their own field but requires a collaborator to bridge knowledge and/or resource gaps
- Design must be led by function