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Staff Focus: Natash Clarke

Emma joined the Mackman Group in 2011 and is an Associate of the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM). She is currently responsible for coordinating timelines for the company’s creative PR campaigns, as well as writing copy for web clients and a variety of printed materials. Emma’s background in magazine journalism has established a real love for communication, and an impeccably high standard for quality design. She applies her skills and enthusiasm to the Mackman Group, happy to help others in their projects whenever needed. 

What is your working background?

Before Mackman, I was a magazine journalist working on a leading national interior design title. As I time went on, I became more and more interested in the relationship between communicating online and in print. I started developing strategies for online magazine marketing, which really sparked my interest. This integration of print and digital communication was where I wanted to go.

What lead you to a career in communication?

As a journalist, you need to find the ‘voice’ of your audience and to write specifically for them. I think I’ve always loved expressing things, and the nature of my work allows me to do just that. Essentially, I’m a translator. By understanding our clients’ audiences, we take key messages, make them relevant and exciting for consumers, and communicate them to all sorts of different people, whether that’s in person, through the local paper, national magazines, their website, Facebook page, or Twitter account.

What’s it like working at Mackman?

It’s just great. Everyone here is so talented and I’m lucky because I get to work with them all! The company has a real ‘family feel’, with everyone completely on the same page.

Is PR changing?

It always is. Today, it’s about being innovative and not being afraid to integrate different strands of marketing and pr into one campaign. The way we consume media is shifting, and pr activity has to reflect this if we’re going to get the desired results. The internet, social media and video sharing sites like YouTube are fantastic resources for those who invest in communicating with their audience. That’s what makes this job so interesting, it’s growing and including so many different platforms which weren’t available five or ten years ago.

If you weren’t working in PR, what else would you like to do?

It sounds random, but I’d probably be a librarian, or a travel writer. If you put my chattiness to one side, I think I’d be rather good at it. 

What might we catch you ‘up to’ when you’re not at Mackman?

When I’m not at Mackman, I like to spend time pottering about at home, going for walks or just popping into town for a bit. I tend to travel the country to visit friends a fair bit which keeps me busy.

What are your future goals?

My goals are pretty simple really, to just be a good, happy person and see the world.

Natash Clarke