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Mackman gets Mighty

Mackman Group is proud to announce the launch of its Mighty Mailer – a powerful and highly customizable email marketing software which encompasses everything you need to create, send, track and profit from email marketing. Our Mighty email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers. Key features include:

  • Automatic follow up with prospects using the auto responders. One client described it as “like having a dedicated sales department working for you 24 hours a day”.
  • Fine tune your email click through rates by split-testing. You can email a few variations to a small sample of your contact list and then have the best performing one automatically sent to the remainder.
  • Automate list management with built in triggers.
  • The Mighty “smart bounce rules” remove invalid email addresses automatically ensuring that delivery rates are maximised.
  • Event logging enables you to see all the activity of a lead. Each time a prospect opens one of your emails, clicks on a link or undertakes any other mailer activity, it is historically logged making it easy for your sales people to recognise their desire to purchase.
  • Customer feedback can be gathered with custom surveys

“I always knew that email marketing was a marketing tool we should be using, but I never appreciated the power and realised just how easy it was to manage until we started using your, Mighty email marketing software.”

– Robyn Holmes, Prime Appointments