A strategic approach to the collation of competitor research information
Most companies will monitor their competitor’s business activities: some more than others. We provide the opportunity to enhance the competitor information that you have at hand. Our competitor research can be used as part of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or wider market intelligence gathering.
Competitor research answers questions such as:
- Do they cause any threat to your own activities?
- How do their activities and strategies compare with your own?
- Are their advertising campaigns effective?
- What are their weaknesses?
Competitor research will help you source data which can be easily analysed and play a significant role in tactical planning. This can help you realise a competitive advantage, over others in your field, in the future.
Mixed methodologies create a comprehensive view of business competitors allowing you to “fill the gaps” left by others, help you realise a competitive advantage and play a significant role in tactical planning. Only by conducting thorough research can meaningful comparisons be made. Doing your homework enables you to clearly define the challenges your organisation faces.
This research can be offered as a one off project or as an on-going observation in order to monitor competitor’s activities.
In the event that you are considering competitor research then please do not hesitate to call us on 01787 388038 to discuss your needs or to request a quotation.