It’s been a good week at Mackman. Not only are we celebrating our 10th Anniversary this month, but we’ve just won the Marketing Excellence Award in the Education Category at the Chartered Institute of Marketing’s (CIM) national awards ceremony.
The award is a significant achievement for us as it was our industry’s governing body judging our work. We were one of just 23 winners, selected from hundreds of entries, and accepted our award from comedian, Jimmy Carr.
Paul Mackman, director, said, “This has been the perfect start to our tenth year in business. We’re delighted as this project encapsulates the spirit of how our specialists work closely with clients to produce integrated campaigns that provide return on investment. Considering the scale and intense level of competition associated with the CIM awards, we’re glad to have done Sudbury proud.”
We won the award after submitting the work we undertook on behalf of Harlow College. The integrated campaign was designed to raise awareness around the number one status at the College.
A targeted and strategic approach enabled our research, planning, communications, design and web development teams to create compelling campaign that achieved significant return on investment.
Simon Boyce, head of marketing at Harlow College, said, “Mackman’s comprehensive campaign delivered huge results for us. Winning the award verifies the standard of their work and passion for what they do. They worked closely with our in-house team and delivered a thoughtful campaign that produced a very positive response.”
Learn more about the project that won us the award, by taking a look at the Harlow College Case Study.