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Telephone Interviews

Mackman Research have an established record of conducting quantitative and qualitative telephone interviews. Mackman researchers are familiar with calling all types of person, from senior executives to the general public. Our researchers have the ability to approach and connect with potential respondents in a relaxed manner and are trained to use further probing and encourage discussion where appropriate.

Advantages of telephone interviews

Telephone questionnaires have some significant advantages:

  • Answers to questions asked in a telephone interview are often as valid as those asked face to face.
  • Telephone interviews have the impersonal quality of self-administered questionnaires and the personal quality of face to face interviews.  Telephone surveys are not intimidating, but allow interviewers to probe or answer questions dealing with ambiguity of items (just as in a personal interview).
  • Telephone surveying is less expensive than face to face interviewing and convenient. It is not without effort though as often telephone interviewers need to call back many times to numbers that don’t answer. We frequently make as many as 10 attempts to call back potential telephone interview respondents.
  • There is no reaction to the appearance of telephone interviewers although respondents do react to accents and speech patterns. Mackman Research telephone interviewers are adept at voice-matching techniques.
  • Telephone interviewing is safe to undertake.

Mackman Research treats every project individually

We do not use a templated one product fits all approach and may suggest a mixed methodology to get the best results. Our tailored design ensures that our results are statistically sound and relevant to the needs of the client that has commissioned them. Other methods that we may also employ include:

Face To Face Interviews

Focus Groups

Participant Observation

Postal Surveys