“For businesses, any decision making should be based on evidence. It’s social research that inspires me, the face-to-face interviews that really get to the heart an issue”.
Gemma Mackman heads up Mackman Research and is one of the founding members of the Mackman Group. Gemma’s research expertise and thorough analytical skills have earned the company an excellent reputation for social research, mystery shopping, customer satisfaction surveys and other forms of research.
Gemma studies at the University of Essex in Colchester where she gained her appreciation and knowledge of diverse research methodologies and continues with a PhD in progress.
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