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Sainsbury’s renames product due to social media response

Supermarket giant, Sainsbury’s, has renamed one of its products after a letter sent to them from a young girl was posted on the internet and went viral.

In May 2011, a 3 1/2 year old little girl called Lily Robinson wrote a letter to the Customer Service team at Sainsbury’s, asking why tiger bread was called tiger bread – because she thought it looked more like a giraffe. A member of the customer service team wrote back to Lily, thanking her for her letter and agreeing that calling the product giraffe bread would be a brilliant idea.

Lily’s mother posted her daughter’s original letter, and the response, on her blog – and what followed was an influx of support for the change via social media sites like Facebook and Twitter. According to the BBC, Sainsbury’s has now given in to popular demand. ‘In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,’ the supermarket said.

According to marketing and media website, The Drum, one post of the subject was ‘Liked’ on Facebook more than 150,000 times, and shared over 48,000 times.

For more information on this article, visit the BBC website here.