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Research Overview

Research For Ambitious Organisations

Our Research team specialise in social research, customer satisfaction surveys and other research services. If you require a small, full service research company for qualitative research or quantitative research, we can gather, collate and analyse on your behalf.  Full details of our research services can be found on our dedicated  Mackman Research website

Mackman Research Approach

We treat every project individually rather than a templated one product fits all approach. Our tailored research services ensure that results are statistically sound and relevant to the needs of the client that has commissioned them. Careful consideration is given to the research methods employed and we will often use a blended approach.  All market research projects are managed by a Senior Market Researcher or Company Director and are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

Core Research Services

Customer Satisfaction Surveys

We are a customer satisfaction research specialist with a strong track record of delivering business to business customer satisfaction surveys to senior executives.  Our customer satisfaction research methodologies include face to face, telephone, online, and postal.  The most effective customer satisfaction research makes important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives.

All customer satisfaction surveys are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

Social Research

Social research demands justifiable methodologies and research practices.  Social research may range from conducting qualitative interviews, to large-scale (quantitative) information gathering and statistical analysis such as local and national crime rates.

Mackman Group has a team of highly qualified and experienced social research specialists who are able to meet the needs of both small and large organisations.

Telephone Interviews

Telephone interviews were once considered an inferior substitute to face to face surveys.  Today telephone interviews are a widely used method of gathering survey data. Mackman Research specialises in low volume, high quality telephone interviews to senior executives.  We do not operate a call centre operation but instead have a small number of  very skilled phone researchers.  We encourage you to have direct contact with the phone interviewers working on your project.

Company Services

“To have a theory is not enough. For business any decision making should be based on evidence – not guess work.” – Gemma Mackman Research Director

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