Research For Ambitious Organisations
Our Research team specialise in social research, customer satisfaction surveys and other research services. If you require a small, full service research company for qualitative research or quantitative research, we can gather, collate and analyse on your behalf. Full details of our research services can be found on our dedicated Mackman Research website www.mackmanresearch.co.uk.
Mackman Research Approach
We treat every project individually rather than a templated one product fits all approach. Our tailored research services ensure that results are statistically sound and relevant to the needs of the client that has commissioned them. Careful consideration is given to the research methods employed and we will often use a blended approach. All market research projects are managed by a Senior Market Researcher or Company Director and are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).
Core Research Services
We are a customer satisfaction research specialist with a strong track record of delivering business to business customer satisfaction surveys to senior executives. Our customer satisfaction research methodologies include face to face, telephone, online, and postal. The most effective customer satisfaction research makes important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives.
Social research demands justifiable methodologies and research practices. Social research may range from conducting qualitative interviews, to large-scale (quantitative) information gathering and statistical analysis such as local and national crime rates.
Telephone interviews were once considered an inferior substitute to face to face surveys. Today telephone interviews are a widely used method of gathering survey data. Mackman Research specialises in low volume, high quality telephone interviews to senior executives. We do not operate a call centre operation but instead have a small number of very skilled phone researchers. We encourage you to have direct contact with the phone interviewers working on your project.
“To have a theory is not enough. For business any decision making should be based on evidence – not guess work.” – Gemma Mackman Research Director
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