The Sticker Factory is a family firm and has been designing and selling motivation products for the education sector for over 15 years. The Sticker Factory recognises the value of their customers’ loyalty and approached Mackman to discuss how they might thank and reward their customers for their loyalty to them.
The point in recognising and rewarding customers is to create a feeling of goodwill which encourages repeat behaviour. If done effectively, increasing customer loyalty through a rewards scheme not only increases your company’s brand awareness but has a direct impact on your bottom line. The Sticker Factory appointed Mackman to design and build a digital reward scheme that says thank you and offers free gifts for purchases made exceeding defined spend thresholds.
Mackman built an online rewards scheme that displays a graphical representation of a sticker chart which shows each customer their cumulative progress towards each reward. The chart contains a number of ‘stickers’ at spend increments. When a customer adds to their basket a sticker is placed on their chart. There are rewards (free gifts) available at certain defined spend thresholds. At checkout customers who qualify are able to choose a free gift from a selection of lovely stickers.
What the client says…
“The team at Mackman have worked really hard to produce something that is both technically and visually brilliant. We’re absolutely delighted with the final result. It’s a great way to say ‘thank you’ to our customers, and the early signs indicate that it’s proving popular. It’s been a pleasure working with Mackman on this project, their knowledge and skills have been invaluable. We’re looking forward to many more projects with them in the future!”
Ruth Laws – Business Development Manager, The Sticker Factory
What Mackman says…
“It’s a given that keeping your existing customers makes for good business and rewarding customers makes keeping them that much easier. It’s also nice for customers to feel that their loyalty to a brand is recognised. The new scheme is not only rewarding for customers and The Sticker Factory but it’s also a lot of fun. The animated stickers are very appealing and seeing the next one placed on your online sticker chart is a reward in itself.”
Hannah Marshallsay – Client Lead, Mackman