Taydal Surfacing Ltd is a family run, leading surfacing contractor based in Ipswich, Suffolk. Since it’s foundation in 1999, its friendly and traditional attributes have been the core influence in building relationships with its clients whilst delivering high quality workmanship. Taydal’s client base can be drawn from a variety of sectors, including commercial and private, located in and around the south-east of England. Taydal understand the importance of delivering projects and services to a high standard and working within tight time scales and budgets.
Taydal approached Mackman with a requirement to update their branding and website in order to increase their market presence, particularly in the commercial sector. They lacked the marketing expertise and internal resources and recognised that as a full service marketing agency Mackman could look after all elements of the marketing mix. It had been identified that Taydal needed to connect with their customer base more widely and effectively through enhanced communication activities.
We understood that Taydal were busy and had a number of high profile, time sensitive projects on the go. Having taken a full and detailed brief, we were able to design a tactical marketing plan that would respond to Taydal’s strategic goals. Branding and website solutions were quickly implemented as an initial stage and Mackman identified key areas that could be updated to better engage the client base and increase visits to the site. There was also an aim to raise the profile of the company and increase visibility of the recently completed projects. In order to achieve the objectives set, Mackman proposed the following;
- Evolve the website by updating the projects and improving the navigation around the site
- Increase visibility of the website by making the site more prominent to the user in search engines by conducting a keyword audit and optimising the sites content
- Use PR and email marketing as tools to raise awareness of the range of sectors and services offered by Taydal
- Offer other services, such as photography and graphic design, on an ongoing basis to keep the website and company refreshed and up to date
“The ongoing work with Mackman has allowed us to allocate our time more effectively and focus on our client work schedule while maintaining a strong company image through our website and other activities.”
Steve Knight, Taydal
“Following on from successful branding, website design and build projects we
have been delighted to see Taydal go from strength to strength. Building on a strong working relationship we are now pleased to be working alongside Taydal supporting them with both their strategic and tactical marketing.”
Paul Mackman, Client Lead