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Prime Appointments

Background

Established in 1992, Prime Appointments has grown to become one of the leading independent recruitment agencies in Essex and Suffolk. With offices in Witham, Essex and Sudbury, the company now services six sectors and has developed a specialist team of consultants to work in each area.

Prime Appointments were at an exciting stage in their growth. Their energy was focussed on driving traffic to the website, ensuring the website is optimised effectively and maximising opportunities in the market place to increase revenues.

Opportunity

At the time, Prime Appointment’s website was difficult to update and look after. They specifically needed to drive more traffic to the site. The company recognised the need for specialist marketing support and approached The Mackman Group.

Solution

We identified that a new platform was required in order to maximise the effectiveness of their SEO (Search Engine Optimisation). As well as rebuilding the site, we were able to work closely with Prime Appointments to take a fresh look at the branding and overall design. We identified some key strengths within the organisation which included the skill and unique personality of the staff. We were able to take this USP and integrate this into the new look.

On the 1st June, the site went live. The feedback was overwhelmingly positive and the website won ‘Best Website’ in the Regional Recruitment Awards. Their newly designed identity was applied to all callateral and we continue to act as Prime Appointment’s external marketing department today.

For more information about Prime Appointments, visit their website www.prime-appointments.co.uk

Client Feedback

“I would like to say a big ‘thank you’ to you and your team. I have been very impressed with the way you and your team have dealt with all ideas and created our fresh and innovative web site. I look forward to continuing working together with other marketing ideas for the future. Thank you all once again for an excellent service and a truly enjoyable experience”.

Robyn Holmes – Prime Appointments

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