Get in touch today by calling 01787 388038

Newsletters

Newsletters are increasingly delivered as e-newsletters in electronic format although there are still many circumstances when traditional hard copies are more appropriate or should be used in conjunction with their digital alternatives. When e-newsletters are delivered using appropriate specialist software, such as our own Might Mailer, enhanced analysis is possible to assess effectiveness. Generally speaking the benefits of newsletters are varied and include:

  • Develop and maintain top-of-mind brand awareness
  • Relationship building
  • Showcase expertise
  • Increase website traffic
  • Enhance and complement other marketing/public relations/communications activities
  • Boost sales
  • Broaden exposure to your brand

Newsletter objectives

Working together we will guide you through the successful implementation of a successful newsletter campaign and can undertake as much or as little of the process as you require.  Our standard approach would include:

  • Agreeing the newsletter objectives including any relevant time-scales and key performance indicators
  • Defining the target audience and matching them against relevant content (are there any opportunities to personalise content for example with e-newsletters?)
  • Developing a tactical plan that will allow us to achieve objectives including resource allocation, time-scales, budgets, and distribution
  • Implementing the plan to a high standard
  • Undertaking analysis and evaluation against key performance indicators

Newsletter services

Our marketing specialists offer the following newsletter related services:

  • Research
  • Strategic development
  • Design and print
  • Copy writing
  • Photography
  • Email marketing
  • Analysis

For more information on how our communication experts can work with you to develop a strategic approach to your newsletters or enhance what you already have, give us a call on 01787 388 038, or email customerservice@mackmangroup.co.uk.

OUR NEWSLETTER TEAM IS PROUD OF THE FOLLOWING ACCREDITATIONS AND MEMBERSHIPS

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