Strategic Marketing Planning
Developing a marketing strategy is important as it helps to ensure that all the key players are on the “same page”, helping with budgeting and productivity. Strategic marketing planning ensures that your team understand how they’re going to accomplish the bigger business goals and provides greater flexibility, as it’s easier to evaluate new opportunities and concepts in the context of a long-term plan than it is to determine the value of individual opportunities. Marketing strategy also enables you to adjust to market trends because you have a greater understanding of where you are currently, and why.
Strategic Marketing Specialists
Working together with our strategic marketing specialists ensures that you are in a good position to consider your future marketing strategy, review what your overall marketing support needs to be and put in place a strategic plan that reflects business goals. In addition we can identify requirements to encourage continuous growth, while addressing and prioritising key areas identified by you and your clients for support and development. Our strategic marketing specialists are experienced in developing bespoke plans designed to achieve your individual business needs.
Ongoing Strategic Marketing Support
Strategic marketing support typically can be broken down into 2 key stages:
Marketing Audit, Strategy Development and Planning
Stage 1 will focus on information gathering and developing the strategy and plans including;
- Key Stakeholder interview and marketing audit
- Analysis of current market position, SWOT, competitor analysis and assumptions
- Development of a marketing strategy
- Identification of resourcing and budget
- Annual marketing activity calendar (implementation plan)
- Recommendations for measurements and reviews
Strategic Marketing Reviews
Stage 2 typically consists of monthly or quarterly meetings with our strategic marketing experts to review the implementation of your marketing strategy, changes in the market and new product or service development. This will then be followed by an Annual Review and update of your Marketing Plan.