ico_twitter ico_facebook

Packaging Design

Testimonials
I am writing in support of the Mackman group. I have worked with the Mackman Group for some time now for my personal and professional marketing, branding and research needs. I assisted in a data analysis project sometime ago and since then I have developed a good working relationship with them.

Based on the strength of the relationship, this year my Institute for Democracy and Conflict Resolution established a more formal partnership with Mackman. The firm has done our branding and website design, and has introduced us to their highly innovative Mighty Mailer system, which forms core part of our business strategy for the Institute. Mackman is also partnering on a project we call 'The Human Rights Atlas', which uses country performance data across a variety of indicators and makes them accessible through a dynamic and innovative web interface.

Throughout my dealings with Mackman, they have been professional, punctual and have met my needs with total satisfaction. Their customer service is top notch, and the services they offer are excellent. I am confident that they will meet your needs.

Should you have any further queries about Mackman or our partnership please do not hesitate to contact me.

Professor Todd Landman - Institute for Democracy and Conflict Resolution, University of Essex
IDCR
Marketing Glossary
We pride ourselves on our plain speaking approach and have provided a glossary of terms. If you are looking for a marketing definition and don't find it here then please feel free to email us.

Packaging Design For Ambitious Organisations

You can have the greatest product in the market place but without the right packaging sales will be suppressed.  Our packaging designers will work with you to ensure that:

  • The packaging looks great
  • Clearly communicates key messages
  • Adheres to your brand guidelines
  • Keeps up with packaging design trends
  • Is tailored to your target market

Packaging Design That Works In Under 3 Seconds

Great packaging sets your packaging apart from your competitors.  We need to provide reasons why a purchaser would choose your product over another.   Because over 70% of buying decisions are made in store we will work with you to ensure that your packaging design sells itself to the consumer when they are debating which product to select.  That decision is typically made in under 3 seconds so the packaging design must communicate convincing reasons why that particular product should be chosen over another.

Packaging Design Logistics

We can liaise with your suppliers directly providing packaging design artwork in a format that they specify.  Alternatively we are happy to recommend formats, styles and materials that we will then source and supply to you complete.

Examples of our Packaging Design