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Packaging Design

Testimonials
We commissioned Mackman Research to conduct a mystery telephone shop of our 24 hour network control centre. Mackman carried out the ‘mystery shop’ very effectively. They made every effort to understand the needs and scope of the project and did exactly what they said they were going to do. When the methodology had to change (due to unforeseen severe weather conditions) they were quick to respond. The final report presented the results in a clear and objective way and was produced very quickly. I would recommend using Mackman Research for mystery shopping projects, they did an excellent job for us.

Melanie Willis, Communications Manager, Atkins (Area 6 MAC contract)
Marketing Glossary
We pride ourselves on our plain speaking approach and have provided a glossary of terms. If you are looking for a marketing definition and don't find it here then please feel free to email us.

Packaging Design For Ambitious Organisations

You can have the greatest product in the market place but without the right packaging sales will be suppressed.  Our packaging designers will work with you to ensure that:

  • The packaging looks great
  • Clearly communicates key messages
  • Adheres to your brand guidelines
  • Keeps up with packaging design trends
  • Is tailored to your target market

Packaging Design That Works In Under 3 Seconds

Great packaging sets your packaging apart from your competitors.  We need to provide reasons why a purchaser would choose your product over another.   Because over 70% of buying decisions are made in store we will work with you to ensure that your packaging design sells itself to the consumer when they are debating which product to select.  That decision is typically made in under 3 seconds so the packaging design must communicate convincing reasons why that particular product should be chosen over another.

Packaging Design Logistics

We can liaise with your suppliers directly providing packaging design artwork in a format that they specify.  Alternatively we are happy to recommend formats, styles and materials that we will then source and supply to you complete.

Examples of our Packaging Design