ico_twitter ico_facebook

Mighty Email Marketing Software

Testimonials
I am writing in support of the Mackman group. I have worked with the Mackman Group for some time now for my personal and professional marketing, branding and research needs. I assisted in a data analysis project sometime ago and since then I have developed a good working relationship with them.

Based on the strength of the relationship, this year my Institute for Democracy and Conflict Resolution established a more formal partnership with Mackman. The firm has done our branding and website design, and has introduced us to their highly innovative Mighty Mailer system, which forms core part of our business strategy for the Institute. Mackman is also partnering on a project we call 'The Human Rights Atlas', which uses country performance data across a variety of indicators and makes them accessible through a dynamic and innovative web interface.

Throughout my dealings with Mackman, they have been professional, punctual and have met my needs with total satisfaction. Their customer service is top notch, and the services they offer are excellent. I am confident that they will meet your needs.

Should you have any further queries about Mackman or our partnership please do not hesitate to contact me.

Professor Todd Landman - Institute for Democracy and Conflict Resolution, University of Essex
IDCR
Marketing Glossary
We pride ourselves on our plain speaking approach and have provided a glossary of terms. If you are looking for a marketing definition and don't find it here then please feel free to email us.

Our powerful Mighty email marketing software encompasses everything you need to create, send, track and profit from email marketing – but that is not all it does.


Useful Links

Mackman’s Mighty Email Marketing Software


Our powerful Mighty email marketing software encompasses everything you need to create, send, track and profit from email marketing – but that is not all it does. Mighty also includes powerful tools that allow you to completely automate follow up marketing and customer feedback too:

Automatically follow up with prospects using the auto responders.  A series of personalised email messages can be sent to prospects and new leads at time intervals you define. One client described it as “like having a dedicated sales department working for you 24 hours a day”.

Fine tune your email click through rates by  split-testing. You can email a few variations to a small sample of your contact list and then have the best performing one automatically sent to the remainder.

Automate list management with built in triggers. You can automatically convert sales leads to opportunities when prospects open a specific email.  You can automatically remove inactive leads from your list.  You can automatically send a follow up email when a particular link is clicked.

Bounce processing keeps your contact lists up to date and clean automatically. The Mighty “smart bounce rules” remove invalid email addresses automatically ensuring that delivery rates are maximised.

Event logging enables you to see all the activity of a lead. Each time a prospect opens one of your emails, clicks on a link or undertakes any other mailer activity, it is historically logged making it easy for your sales people to recognise their desire to purchase.

Customer feedback can be gathered with custom surveys.  Mighty has a drag & drop editor that enables you to easily create custom surveys and feedback forms.  These can be linked to from emails or auto responders allowing you to gather feedback from multiple contacts in short periods of time.


Many Features That Other Email Marketing Software Lack

Our Mighty email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers.

  • Completely browser based
  • No per email fees
  • Permanent, lifetime license
  • No list size limits
  • 100% unencrypted PHP code
  • Surveys and feedback forms
  • Google Calendar integration
  • RSS email campaign archive
  • User groups with permissions
  • Dozens of built-in templates
  • Step-by-step campaign wizard
  • Custom fields for personalisation
  • In-email dynamic content blocks
  • Unlimited autoresponders
  • Split test email campaigns
  • Powerful, automated triggers
  • Full campaign statistics
  • Google Analytics integration
  • Automated bounced email processing
  • Full WYSIWYG campaign editing
  • Per user email throttling
  • Easily import/export contacts
  • Pause and resume sending
  • Automatic event logging
  • Built-in CRM functionality

See the entire email marketing software feature list for a complete overview of  Mackman’s Mighty Email Marketer.


“The Mighty Mailer provides a fantastic flexible system for customer relations management. The software allows for multiple client lists, contact database segmentation, and customised messsaging with real time data on reading, forwarding, and click throughs. The programme is a vital component to our overall business strategy and is well worth the investment.”

- Professor Todd Landman, Director, Institute for Democracy and Conflict Resolution


Email Marketing Screen Shots

Mackman Mighty Email Marketer is fully featured email marketing software which can be used to create, send and track email campaigns and autoresponders. A small selection of main screenshots are shown below. We also have a complete selection of all screenshots.


Learn More About Mackman Mighty Email Marketer

Contact us to find out more or to book an online demo.