Our email marketing specialists understand how to use email marketing to best effect. Email marketing offers the ability to target clearly defined target groups and individuals and email messages can be personalised to meet the needs of each recipient. Unlike many other mass broadcast communications tools it also includes the ability for recipients to instantly respond. Email marketing can also be used with varying levels of frequency and intensity, which is important when building awareness, reinforcing messages or when attempting to persuade someone into a trial or purchase.
We can guide you how best to manage and implement outbound email for marketing purposes and understand key characteristics:
- Email marketing is generally very effective at stimulating responses.
- Email marketing is extremely cost effective.
- Email marketing is easily customised, enabling tailored messages to be delivered to different segments.
Email has become an important tool when attracting and retaining customers and central to many marketing communications campaigns. Using appropriate email lists in an appropriate manner is a fast, efficient and effective way to communicate regularly with a market. Our email marketing specialists employ email-based marketing communication to communicate a key messages for the purposes of public relations, newsletters, promotions, distribution of online catalogues and to start and manage permission-based contact lists.
We encourage the building of your own lists using data collected from your Customer Relationship Management (CRM) system.
Key Measures Of Email Marketing Success
When managing your outbound email we consider three key measurement factors:
- Delivery rate
- Open rate
- Click-through rate
Mackman’s Email Marketing Support
Our powerful email marketing support encompasses everything you need to create, send, track and profit from email marketing – but that is not all we do. To speak with a member of our team about Email marketing support, please get in touch by calling 01787 388038 or email firstname.lastname@example.org.
To learn more about how Mackman can support your email marketing activity, contact us on 01787 388 038, or email email@example.com.