Email marketing

Mackman’s Mighty Email Marketing Software

Our powerful Mighty email marketing software encompasses everything you need to create, send, track and profit from email marketing – but that is not all it does. Mighty also includes powerful tools that allow you to completely automate follow up marketing and customer feedback too:

Automatically follow up with prospects using the auto responders. A series of personalised email messages can be sent to prospects and new leads at time intervals you define. One client described it as “like having a dedicated sales department working for you 24 hours a day”.

Fine tune your email click through rates by split-testing. You can email a few variations to a small sample of your contact list and then have the best performing one automatically sent to the remainder.

Automate list management with built in triggers. You can automatically convert sales leads to opportunities when prospects open a specific email. You can automatically remove inactive leads from your list. You can automatically send a follow up email when a particular link is clicked.

Bounce processing keeps your contact lists up to date and clean automatically. The Mighty “smart bounce rules” remove invalid email addresses automatically ensuring that delivery rates are maximised.

Event logging enables you to see all the activity of a lead. Each time a prospect opens one of your emails, clicks on a link or undertakes any other mailer activity, it is historically logged making it easy for your sales people to recognise their desire to purchase.

Customer feedback can be gathered with custom surveys. Mighty has a drag & drop editor that enables you to easily create custom surveys and feedback forms. These can be linked to from emails or auto responders allowing you to gather feedback from multiple contacts in short periods of time.

Many Features That Other Email Marketing Software Lack

Our Mighty email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers.

Completely browser based
No per email fees
Permanent, lifetime license
No list size limits
100% unencrypted PHP code
Surveys and feedback forms
Google Calendar integration
RSS email campaign archive
User groups with permissions

Dozens of built-in templates
Step-by-step campaign wizard
Custom fields for personalisation
In-email dynamic content blocks
Unlimited autoresponders
Split test email campaigns
Powerful, automated triggers
Full campaign statistics
Google Analytics integration

Automated bounced email processing
Full WYSIWYG campaign editing
Per user email throttling
Easily import/export contacts
Pause and resume sending
Automatic event logging
Built-in CRM functionality

See the entire email marketing software feature list for a complete overview of Mackman’s Mighty Email Marketer.

“The Mighty Mailer provides a fantastic flexible system for customer relations management. The software allows for multiple client lists, contact database segmentation, and customised messsaging with real time data on reading, forwarding, and click throughs. The programme is a vital component to our overall business strategy and is well worth the investment.”

- Professor Todd Landman, Director, Institute for Democracy and Conflict Resolution

Email Marketing Screen Shots

Mackman Mighty Email Marketer is fully featured email marketing software which can be used to create, send and track email campaigns and autoresponders. A small selection of main screenshots are shown below. We also have a complete selection of all screenshots.