Advertising For Ambitious Organisations
Advertising is a paid form of communicating a message by the use of various media. Mackman Group is a registered advertising agency with established links with the media.
When used at its best, advertising is persuasive, informative and designed to influence purchasing behaviour or thought patterns.
The Mackman Group will work with you to ensure that you maximise your advertising budget.
- Pay per click (PPC) advertising
- Newspaper & magazine advertising
- Poster, vehicle and signage advertising
- Direct mail advertising
- Door drops & inserts advertising
- Leafleting advertising
- Radio advertising
Pay Per Click (PPC) Advertising
Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content web sites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.
Newspaper & Magazine Advertising
The printed press is still a powerful means of creating awareness. Combine that awareness with a strong call to action in order to elicit a positive response. What's more, we know how to select the appropriate newspaper/magazine, day, ad size and frequency needed to bring your campaign even greater success.
Poster, Vehicle & Signage Advertising
No local medium reaches more people per pound spent. Mackman Group knows how to design and place posters and vehicle ads for maximum effectiveness - to get a message across in seconds. Give us a call today and start putting this influential media to work for your company.
Direct Mail Advertising
Sometimes awareness isn't enough; you need action. That's the point of direct mail. The customer reacts to a message in a way that can be measured and analysed - whether it's to buy a product, provide information or try out samples or discount offers.
Door Drops & Inserts Advertising
Sending samples and leaflets through the letterbox can be the most effective method to trial a product. It's also a good way to create awareness. Our creative team will devise a concept that compels the home owner to pick up and read it. We arrange distribution too.
Portray your brand in the right light. We can arrange for models to hand out flyers at a variety of locations. This can be an excellent way to hype-up the launch of a new product or service.
We plan and buy radio airtime for our clients. Promotions and sponsorship can be created and negotiated for you along with the writing and production of your creative message - ensuring at all times that we create the most appropriate and cost effective solution.