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Advertising Agency

Testimonials
I am writing in support of the Mackman group. I have worked with the Mackman Group for some time now for my personal and professional marketing, branding and research needs. I assisted in a data analysis project sometime ago and since then I have developed a good working relationship with them.

Based on the strength of the relationship, this year my Institute for Democracy and Conflict Resolution established a more formal partnership with Mackman. The firm has done our branding and website design, and has introduced us to their highly innovative Mighty Mailer system, which forms core part of our business strategy for the Institute. Mackman is also partnering on a project we call 'The Human Rights Atlas', which uses country performance data across a variety of indicators and makes them accessible through a dynamic and innovative web interface.

Throughout my dealings with Mackman, they have been professional, punctual and have met my needs with total satisfaction. Their customer service is top notch, and the services they offer are excellent. I am confident that they will meet your needs.

Should you have any further queries about Mackman or our partnership please do not hesitate to contact me.

Professor Todd Landman - Institute for Democracy and Conflict Resolution, University of Essex
IDCR
Marketing Glossary
We pride ourselves on our plain speaking approach and have provided a glossary of terms. If you are looking for a marketing definition and don't find it here then please feel free to email us.

Advertising For Ambitious Organisations

Advertising is a paid form of communicating a message by the use of various media.  Mackman Group is a registered advertising agency with established links with the media.

When used at its best, advertising is persuasive, informative and designed to influence purchasing behaviour or thought patterns.

The Mackman Group will work with you to ensure that you maximise your advertising budget.

  • Pay per click (PPC) advertising
  • Newspaper & magazine advertising
  • Poster, vehicle and signage advertising
  • Direct mail advertising
  • Door drops & inserts advertising
  • Leafleting advertising
  • Radio advertising

Pay Per Click (PPC) Advertising

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content web sites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website.

Newspaper & Magazine Advertising

The printed press is still a powerful means of creating awareness. Combine that awareness with a strong call to action in order to elicit a positive response. What’s more, we know how to select the appropriate newspaper/magazine, day, ad size and frequency needed to bring your campaign even greater success.

Poster, Vehicle & Signage Advertising

No local medium reaches more people per pound spent. Mackman Group knows how to design and place posters and vehicle ads for maximum effectiveness – to get a message across in seconds. Give us a call today and start putting this influential media to work for your company.

Direct Mail Advertising

Sometimes awareness isn’t enough; you need action. That’s the point of direct mail. The customer reacts to a message in a way that can be measured and analysed – whether it’s to buy a product, provide information or try out samples or discount offers.

Door Drops & Inserts Advertising

Sending samples and leaflets through the letterbox can be the most effective method to trial a product. It’s also a good way to create awareness. Our creative team will devise a concept that compels the home owner to pick up and read it. We arrange distribution too.

Leafleting Advertising

Portray your brand in the right light. We can arrange for models to hand out flyers at a variety of locations. This can be an excellent way to hype-up the launch of a new product or service.

Radio Advertising

We plan and buy radio airtime for our clients. Promotions and sponsorship can be created and negotiated for you along with the writing and production of your creative message – ensuring at all times that we create the most appropriate and cost effective solution.