Marketing & Graphic Design

The Mackman Group act as an extension of your company, providing a complete range of responsive marketing & graphic design services.

The Mackman Group is a UK marketing & graphic design company based in Sudbury with services covering mainly the Suffolk, Essex, Norfolk and Cambridgeshire areas. Our core marketing & graphic design services are Marketing, Branding,
Logo Design, Web Design, Brochures, and Photography. Please take a look at our web design, branding, logo design, brochures and photography portfolios for examples of our marketing & graphic design work.

Whatever your requirements, we offer our services at affordable rates and can offer ongoing support for reasonable fixed monthly fees. We pride ourselves on our no nonsense, roll up your sleeves and get things done approach. Special rates are offered to micros and new start-ups.

Contact us today for a no obligation and friendly chat about your needs.

Core Marketing & Graphic Design Services

Marketing
Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer. The Mackman Group act as an extension of your company, providing a complete range of responsive research, marketing & design services. We do this for ambitious organisations who have identified the need for research, marketing & design as an important part of their growth.

Web Design
Our cutting edge web designs will reinforce your company's professional image, no matter how complex your web design requirements. We use highly skilled web designers, who can help lift your organisation by developing a web design that exceeds your expectations. From small sites to full e-commerce web designs and content managed sites to web hosting, we have the capabilities to fulfill your needs.

Brochures
From simple leaflets to elaborate brochures, the Mackman Group will design and produce your corporate literature. We develop the brochure message, write compelling headlines and body copy, design the layout, source the photography and manage the brochures print run. Increasingly we are asked to produce digital brochures that can be emailed or hosted online. Have a look at our section on flip books.

Photography
Our professional photography ensures that the right messages are being communicated. But it is not just about the photography, our designers ensure that used correctly the photography enhances the work that we do for you. We have experience of event photography, food photography, people photography and product photography. Great photography ensures that your marketing materials are unique and of the highest quality.

Branding & Logo Design
It's not difficult to create your own logo, but does the impression it generates build your brand and encourage sales? Successful branding differentiates your brand from the brands of your competitors. Effective branding helps to ensure that the buyer believe that there is no organisation, product or service quite like yours. Branding is so important in the buyer decision-making process, as it provides a short cut to identifying professional services with high value. The more distinctive the brand, the less likely a client will accept a substitute; the Mackman Group ensures that your brand messages are effective.

A complete marketing department at my finger tips.

Managing Director, The Crown - Stoke by Nayland

I write to express on behalf of myself and my partners our thanks for the excellent work that you have undertaken on our behalfin assisting us in our marketing campaigns.

Senior Partner, Griffin Chapman

FAQs

Do I have to pay for an marketing & graphic design meeting?
We do not charge for an initial marketing & graphic design consultation unless there is a cost agreed in advance. We recognise that people do business with people and encourage you to come and meet us for an initial chat to see if there is a connection.

Can I just drop in to see you if I am in Sudbury and passing?
Regrettably all marketing & graphic design meetings must be booked in advance although we do encourage people to come and see us. If you do find yourself in Sudbury and haven't booked a meeting in advance why not telephone to see if we can fit you in at short notice.

I have a very limited budget and don’t want to waste your time but don’t know what marketing & graphic design will cost, how can I find out?
We are always happy to meet for an informal chat about your needs and will give you an idea of likely costs. Often if your marketing & graphic design budget is very limited we can try to find an appropriate solution that will fit your budget. If you are a start-up, a charity, community group or social enterprise then we will offer you a preferential rate for your marketing & graphic design anyway.

I have a clear idea of what I need but don’t have the time to do it, can you help?
This is a great scenario for us as it means that we get a clear brief and will act as your outsourced marketing & graphic design department. We can do this on either an ongoing retained basis or ad hoc.

Will I have to pay a monthly marketing & design retainer?
Our on-going clients will often elect to pay a monthly marketing & graphic design retainer as this offers them a preferential rate whilst others will pay for their marketing & graphic design on an ad hoc basis based on an hourly rate. It is entirely up to the client.

Do you specialise in a particular sector?
Our clients come from a wide variety of sectors but typically they are ambitious, growing, offering a premium product or service and have identified marketing & graphic design as an important element of their growth but lack the necessary marketing & graphic design knowledge or resources.

Glossary

Advertising
A common misconception is that advertising encompasses all forms of promotional communication. Strictly speaking advertising relates to paid communications conveyed by a mass medium and is distinct from other forms of marketing communication, such as Public Relations, Sales Promotion and Direct Marketing.

Brand
A brand is the unique name for a company, service or product and the provision of marketing support for that name. As part of the process blended tangible and intangible attributes will seek to differentiate the service, product or company.

Branding
Branding is the practice of generating a unique name for a company, service or product and the provision of marketing support for that name. As part of the process blended tangible and intangible attributes will seek to differentiate the service, product or company.

Brochures
A number of printed pages bound into a booklet form for informational purposes or promotion. Brochures are normally given away free of charge and may be either litho or digitally printed.

Corporate Literature
Corporate literature encompass a company's advertising material and include items such as leaflets, brochures, flyers, pamphlets, and booklets etc.

E Commerce
E-commerce is the ability to sell services and products over the Internet. Your e-commerce operation will encompass a number of features typically a merchant account, a secure server, a shopping cart program etc.

Email Marketing
Email marketing (or e-mail marketing) is the use of email to send a targeted message, information or offer to a designated set of customers. Email is a powerful ‘push’ method for online marketers as opposed to the pull medium of websites, but due to the rise of SPAM, it is essential to use full opt-in list for email marketing to ensure ethical and legal compliance.

Logo
A logo is a brand name, publication title, or the like, presented in a special lettering style or typeface and used in the manner of a trademark.

Marketing
The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably".

Satisfaction Survey
A survey designed to identify satisfaction levels of typically employees or customers. Normally gathers both qualitative and quantitive information and identifies strengths and weaknesses of the interactions between the respondent and the commissioning body. Particualrly effective when undertaken by a third party.

Website
A group of web files that start with a file called the home page. The home page will enable access via a navigation system to all other pages on the site. Web sites are hosted on Web servers and an idividual Web server normally hosts a number of small Web sites.