We’re delighted to announce that we have joined forces with Harlow College. Harlow College has been undergoing a transformation in recent years and has now achieved the prestigious status of ‘number one college in England’ based on their results. The college has commissioned Mackman to build a creative awareness campaign around their success. After conducting research with prospective students and parents, our web designers created a fun, new microsite around their new status while copywriters interviewed Harlow students about their college experiences. The creative team set up a photo shoot, recorded a video and designed new posters, billboards and bus sides that are sure to be a hit with the students.
Everyone at Mackman is very excited to be involved in the campaign; there is a real chance for everyone to be creative and produce something that students and parents will respond to. Client Lead, Paul Mackman says ‘It’s great to be working with the number one college in England on a truly integrated campaign. We’ve done the research and created an exciting campaign around its results that will aim not only at students but at parents and stakeholders too’.