Get in touch today by calling 01787 388038

Google+ business pages now available

Google+ has expanded its services this week, allowing businesses to create a Page and engage with Google+ users. Vic Gundotra, senior vice president of engineering at Google, says ‘So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so we’re rolling out Google+ Pages worldwide.’

Mr Gundotra goes on to say, ‘For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.’

With 40 million Google+ users, the network still has a long way to go to match Facebook’s mind boggling network of 400 million user, as well as its ability to provide a more complete business offering. However, Google+ does offer something different. +Circles enables users to re-create their real life relationship circles online, allowing them to share and engage differently with friends, family, colleagues and acquaintances. Users can now join organisation’s circles, and receive updates from them in the long term.

Google has also maximised its market share of search engine usage with its Direct Connect feature, as Google+ business pages will now show up on the search result pages. The idea behind this is to encourage users to transform their queries into a meaningful connection with that brand, and the opportunity to join its circle and be kept up to date its news.

Although in its infancy, large organisations such as Angry Birds, Burberry, H&M, Save The Children and Toyota have joined, and are making use live feed to update their pages with eye-catching content.

For more information on the various Google+ business page features, visit the company’s blog here. We’ll be keeping you updated on the developments with Google+, so do check back for any news.

People + pages, better together
Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.

For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.

For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.

A number of pages are already available (see below), but any organization will soon be able to join the community at plus.google.com/pages/create.

* You can join Kermit and Ms. Piggy for a live Hangout on the Muppets’ Google+ page today at 4:30pm PT!

Direct Connect from Google search
People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.

Maybe you’re watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, we’ll add them to your circles.

Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming. In the meantime, organizations can learn more about Direct Connect in our Help Center.

With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.

00