Colchester clients, Global Stone, have just launched their 2011 Brochure – an absolutely crucial part of the company’s marketing strategy. The design team at Mackman has come up with a classy, image-led 2011 brochure which oozes charm and begs to be taken home and leafed through in the comfort of potential clients’ homes.
Selling quality natural paving for gardens and homes is as much about selling a lifestyle as it is about the product. With this in mind, the brochure’s gorgeous glossy photos were taken on location in clients’ homes where the stone looks ‘lived with’ and where individual, personal items and beautifully tended gardens would encourage even the most horticulturally challenged of us to redesign and repave.
The brochure profiles Global Stone’s natural stone products over 76 A4 pages and also includes laying guidelines, technical specifications, design ideas and maintenance tips. This is the third year running that the Mackman Group has produced Global Stone’s brochure. The Global Stone website is also being revamped and updated by Mackman in line with the new brochure.