The Chartered Institute of Marketing (CIM) has announced the finalists of its annual awards and we have cause to celebrate! From numerous entries across the country, we’ve made it into the final of the Education category.
We put forward an Awareness Campaign for Harlow College. The project involved our research, strategy, design, development and communications teams, aiming to increase awareness of the College’s number one status. The campaign increased student enrollment by 19% (against a 10% target) and resulted in a ROMI of 1:20.9 over a year.
Paul Mackman, Director at Mackman, said: “These awards are the ultimate for our industry and we are very pleased with the achievement.”
The awards ceremony takes place at Grosvenor House Hotel in London, on the 12th February. Take a look at our entry here.