Mackman was approached to provide an exhibition stand design for use at events and fairs. The client is a leading premium brand and recognised the need for their exhibition material to reflect their status.
The stand needed to catch and engage people’s attention. It needed to provide an interactive encounter with visitors at the events. We introduced strong creative elements (while working within brand guidelines) to promote the diverse nature of the organisation and implement a strong visual identity that can be transferred to any future campaigns and/or marketing material to support their objectives.
The stand needed to be ready for the launch of the season so design and production took place over a short time-scale of just two months from concept to build and delivery. Bruce came up with an innovative, eye catching design that we are really pleased with. The project hasn’t gone live yet, so we can’t tell you more, but here is a sneak preview of some of the exciting elements that will make them stand out from the crowd.