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CIM Event: How to achieve design excellence

Given the financial climate today, who does not need to get the most value out of design? The Chartered Institute of Marketing (CIM) is hosting an interactive, three-hour workshop that aims to help you understand the critical issues when commissioning design projects, how to work successfully with agencies at an earlier point than is typical, and explore the common pitfalls during the creative process.

There will be three speakers who will explain an effective process for managing design, including developing a design brief, outline the stages of a typical design project and present case studies with the results achieved. You will also get a chance to practice writing a design brief during the session.

This event is a joint collaboration between the CIM Essex branch and the Designers Network.


Sally Brazier is a business adviser working with SMEs in the UK, to help them develop their business strategy, marketing and design. She is a founder member of the Designers Network and as a member of the Design Management Institute she has published numerous articles on how SMEs can manage design effectively.

Julie Curtis from Icicle Graphic Design is a highly experienced graphic designer, who started her career at Selfridges and also worked with Wolff Olins. Julie will outline the typical steps a designer will take a client through, as well as provide examples of successful design projects.

James Phelan of Phelan Barker LLP has worked on prestigious projects such as designing of stamp sets for the Royal Mail and branding for the BBC. He has been working closely with Layer Marney Tower for some 8 years and will be sharing the results of their re branding and communications work that helped them expand by addressing a new market segment and then, over time, improve its communications material and website.

This course is taking place on Tuesday 17th January, from 4pm until 8:30pm, at Anglia Ruskin University’s Chelmsford campus. For more information on this informative event, follow this link to the CIM event page, or call 01628 427340.