The Chartered Institute of Marketing has a great Autumn Conference aimed at those marketers working for charities, the public sector and third sector. With a ‘behaviour change’ theme which is relevant to all marketers the focus will be on what ‘good’ marketing looks like for both not-for-profit organisations and commercial businesses.
So far speakers confirmed for the day are Anthony Tasgal: Behavioural Economics; Dave Cutter from digital agency Hitch-ed: Social media or anti-social media; Patrick Ladbury from the National Social Marketing Centre: Workshops and Rachel Lilley from MBCEPP: Mindfulness based behaviour change.
With a morning of keynote presentations the afternoon will feature the ever popular and practical hands-on workshops. These will explore some of the themes from the morning sessions. You can also expect an interactive ‘Question Time’ session with the panel of expert speakers.
Programme (subject to change):
10.30 Behavioural Economics
11:15 Marketing for charities.
12:00 Social Media or anti-social media.
12:30 Question time panel session.
13:45 Workshop one or workshop two.
14:30 Workshop three or workshop four.
15:15 Mindfulness based behaviour change.
The conference takes place at the Anglia Ruskin University in Chelmsford. The campus is a short ten minute walk from Chelmsford railway station and as registration does not open until 10:00 this means that delegates from London can travel off-peak. Chelmsford is only 35 minutes from Liverpool Street station.
The conference is a three-way collaboration between CIM’s East of England region, the Social Marketing market interest group and the Charity Marketing Group.
Registration is from 10:00; the event starts at 10:30 and finishes at 16:00.