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Pepsi’s Chain Reaction advert

This month in the design studio we have found this great advert by Pepsi. Titled ‘Chain Reaction’, the advert uses ping pong balls carefully placed upon mousetraps with lighting, and mirrors to create a fun, experimental advert. In total 2,100 ping pong balls were used along with 1,650 mousetraps and 120 metres of LED lighting.

The advert recreates the process of nuclear fission on an enormous scale. We like the way time-lapse has been used to slow down the reaction of the balls and appreciate the attention to detail and time for creating such an impressive advert.

Take a look and see for yourself.