Campaign planning is an essential element underpinning well targeted and effective tactical marketing campaigns. Our strategic marketing and project management teams will work with you to identify:
- Measurable campaign objectives
- Marketing mix
- Campaign strategy
- Expected campaign results
- Campaign alternative options
- Campaign budget
Campaign planning relies upon well implemented campaign activities and as a full-service marketing agency we have sufficient internal marketing specialists to comprehensively implement fully integrated campaigns. Our marketing campaign planners are experienced in working with the wide range of marketing tools available and will ensure that achievement of your campaign objectives is at the heart of all campaign activities.
Following implementation of a campaign plan we will look to determine the success of the campaign by comparison with the measurable campaign objectives. These may be rated by effectiveness (measured by absolute profit) or efficiency (measured by relative financial return/return on investment). Campaign measureables may include open rates, click-throughs, transaction rates, website analytics etc. Marketing campaign objectives should also be SMART (specific, timed, achievable, realistic and timed).
For more information on our strategic campaign planning, give us a call on 01787 388 038, or email firstname.lastname@example.org.