Branding and logo design specialist in Sudbury Suffolk

Branding & Logo Design Examples

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

We are a corporate branding and logo specialist based in Sudbury with branding and logo design services covering mainly the Suffolk, Essex, Norfolk and Cambridgeshire areas.

We have a strong track record of refreshing branding and logos as well as generating new brands and logos. Our branding and logo team create custom corporate identity solutions according to your needs.

It is important that your brand imagery matches the quality of your products and/or services.  There are many instances when the branding undermines rather than underpins the standing of an organisation.  We add value to your brand by delivering clear messages to your various target audiences.

Sometimes we refresh a brand rather than completely rebranding.  Perhaps your branding or logo simply need a polishing to ensure that they are right for your organisation today.  We can discuss this option in the early stages and advise the most suitable branding approach for your organisation.

Branding and logo design services

1. Logo Refreshing
2. Brand Refreshing
3. Brand Guidelines
4. Corporate Identity

The new logo artwork was vibrant, modern and just us!  Next to come is our website and we are very excited and much relieved that not only will the site follow our re-branding, but it will also be operated by the Mackman Group.

Chief Executive, The Bridge Project

 

FAQs

Are branding and a logo the same thing?
There is a common misconception that branding and logos are the same things but this is not the case. Your logo is not your brand, your logo is a visual mark designed to represent your brand.  Your brand is a blend of attributes that seek to differentiate your service, product or company.

Once you have created our new brand and logo how do I ensure that the new branding and logo are consistently presented?
Maintaining consistency in the presentation of branding and corporate logo is a common problem. Larger brand names have whole departments dedicated to ensuring that the brand is not diluted by the adaptation or “butchering” of a logo or interpretation of a brand. Before you employ a department to control your brand and logo there is another step you should take.

The publishing of brand guidelines will ensure that the information on how your branding and logo should be presented is widely available. Brand guidelines include information such as logo colour pantone references, the amount of space that should sit around your logo, acceptable fonts to be used with branding and much more.

The Mackman Group branding team is adept at supplying practical brand guidelines that ensure that you maintain control of your branding and logo.

Do you apply the new branding and logo to our stationery?
Once you are happy with the development of your branding we will apply it to your corporate stationery and also supply a copy of your logo in electronic format.

How do I set up a professionally branded email footer in Microsoft Outlook 2003
Branded emails with your logo as a footer will add a professional touch to your emails but setting them up can be a real pain. Often you will end up with a red X instead of the logo or image. Here is a quick guide to setting them up:

First you will need to create the graphic, we will supply this to you if you are one of our branding or logo clients as standard. Once you have your branded email footer graphic, go to Tools and click options. Click Mail format and then Signatures.

Click Edit. Right click in the empty area and click add image. Click OK and thats it! You now have your very own branded email signature in Outlook.

What is sucessful branding?
Successful branding differentiates your brand from the brands of your competitors. Effective branding helps to ensure that the buyer believe that there is no organisation, product or service quite like yours. Branding is so important in the buyer decision-making process, as it provides a short cut to identifying professional services with high value. The more distinctive the brand, the less likely a client will accept a substitute; the Mackman Group ensures that your brand messages are effective.

 

Glossary

Brand
A brand is the unique name for a company, service or product and the provision of marketing support for that name. As part of the process blended tangible and intangible attributes will seek to differentiate the service, product or company.

Branding
Branding is the practice of generating a unique name for a company, service or product and the provision of marketing support for that name. As part of the process blended tangible and intangible attributes will seek to differentiate the service, product or company.

Brand identity
Brand identity is the public presentation of the brand and includes brand name and visual appearance. The Brand identity is the key method of recognition and symbolises the differentiation of the brand to its competitors.

Brand manager
A brand manager is responsible for the overall marketing (especially promotion) of a specific brand. Brand managers are also sometimes known as product managers.

Brand mark
The brand mark is the visual part of a brand that can be seen but not spoken also known as the logo.

Brand name
The brand name is the verbal element of a brand that may include letters, numbers or words. See Brand Mark.

Brand positioning
The brand position is the place that a brand sits in relation to that of its competitors. All elements of the marketing mix are carefully manipulated to ensure that the target market see the brand as distinctive from the competition.

Brand Strategy
The brand strategy is a document that plans the development of a brand in order to meet its agreed objectives. The strategy must evolve from the brand's vision and be driven by the need to be different and clearly defined to a target audience. It should also seek to deliver a consistent brand experience underpinned by appropriate brand behaviours.

Brand Values
Brand values act as a guiding hand for brand behaviours and performance and are the principles by which a brand is governed.

Branding
Branding is the practice of generating a unique name for a company, service or product and the provision of marketing support for that name. As part of the process blended tangible and intangible attributes will seek to differentiate the service, product or company.

Branding strategies
Branding strategies lay out the effective management of brands and can relate to a single company wide brand for all products, family branding or individual brand names for each product. see Corporate Branding; Family Brand; Individual Brand Name.

Corporate branding
Corporate branding is the association of the name of a company with an individual brand name in product marketing.

Corporate identity
Corporate identity is the visual identity of a company that it uses to differentiate itself from other organisations. The corporate identity will be seen in the form of logs, signage, interior design etc.

Corporate image
Corporate image is the image generated in the minds eye when mentioning a company's name. The corporate image is intangible and may be altered by the use of public relations either positively or negatively.

Corporate logo
The corporate logo is a design that visually represents an organisation.

Family brand
The family brand is a single brand used to represent a range of products.

Individual brand
The individual brand is a brand name used for a single product within a wider product range.

Logo
A brand name, publication title, or the like, presented in a special lettering style or typeface and used in the manner of a trademark.