Our Research

Satisfaction/Perception Surveys
How do your customers, lost clients, work referrers or employees view your business? How satisfied are they with your service, products or work practices? Does your public image match that of your private image? Are the objectives set forth in your mission statement really being met? We can conduct paper, telephone, face-to-face and online survey interviews in order to answer these questions. Particular attention will be paid to verbatim commentary whilst conducting interviews giving a clearer view how you are perceived. Perception and satisfaction surveys can also be a great public relations exercise.

Awareness Surveys
Are your potential customers/clients and work referrers aware of your existence? Do they know what services you offer? By conducting awareness surveys we can track your presence within the market place and simultaneously raise the awareness of your business, products and services.

Competitor Reports
We offer a strategic approach to the collation of competitor research information. Mixed methodologies create a comprehensive view of business competitors allowing you to “fill the gaps” left by others. This research can be offered as a one off project or as an on-going observation in order to monitor competitor’s activities.

Mystery Shopping
Our researchers can make contact with your company and it’s various sections in order to assess your levels of service, customer care and staff capabilities. As a method of gathering competitor information, mystery shopping can also be used to benchmark your service levels against those of your competitors.

Brand Tracking
Using similar methodologies to awareness surveys we can follow the success of your brand image ensuring that your brand message and image is updated in accordance with current cultural perception.

P.E.S.T Reports
We can provide detailed reports that examine the current Political, Economic, Social and Technological climates and legislation that may impact the future success of your organization. By exploring the world of the P.E.S.T you will identify possible threats and opportunities for your business activities.

Social Research

This research title covers a broad spectrum. Social research demands justifiable methodologies and research practices. Social research may range from conducting qualitative interviews, to large-scale (quantitative) information gathering and statistical analysis such as local and national crime rates.
Mackman Research has a team of highly qualified and experienced social research specialists who are able to meet the needs of both small and large organizations.