Websites & Digital Media

The digital age has provided organisations with new a range of marketing tools that need to be integrated in to your overall marketing and business strategy. Digital marketing can be a jungle of jargon and Mackman Marketing will work with you to demystify this area of marketing and ensure that you have effective digital solutions in place. We develop tailored digital solutions that work to meet your organisational and marketing needs.

• Website design and build
• Website enhancement
• TV, Video & New Media Production
• Email
• Mobile SMS/Text Messaging
• Viral
• Search engine
• CD ROM & DVDs

Website design and build
Why should you allow us to design your website? We use highly skilled web designers, who can help lift your business by developing a website that exceeds your expectations. Our cutting edge designs will reinforce your company's professional image, no matter how complex your online needs.

TV, Video & New Media Production
Whether it is for a laptop presentation, a rolling video at an exhibition or an internal communication, most companies and organisations now have the technical infrastructure to support a variety of playback options. The cost of video production has also fallen in recent years, new formats and digital technology now make video an affordable option while the quality has actually increased.

Email
Email is an excellent medium to grab the attention of a prospective customers. It can take them from their own private desktop, to a place where you can better persuade them to buy your product or service - your website. Traditionally, email is a powerful tool, which is often poorly used due to "homemade" graphics, overloaded content and unclear calls to action. Let Mackman Marketing show you how to present your business correctly, via email.

Mobile SMS/Text Messaging
Text messaging is one of the most intrusive marketing mediums, but inherently also one of the most direct. Send the right kind of message to right kind of person, and your prospect-conversion and customer-loyalty rates could reach unthinkable levels.

Viral
Viral marketing through the use of novel ideas can broaden the exposure of a brand, generate awareness, and increase subscribers. It is where one person knowingly forwards information to a friend or colleague. Campaigns may involve the use of games, competitions, spoof ads, jokes via email or other electronic means. The Mackman Marketing team is making this sophisticated marketing tool, an affordable option for small business.

Search engine
How to get your website noticed.  The dream of every website owner is for his or her site to be listed first whenever a user taps in the relevant key words. Nice as this sounds, it can be tricky to accomplish, since every search engine has its own criteria for the order in which sites are listed. Mackman Marketing understands these criteria and can help make your website much easier to be found. Our internet professionals can also optimise your site for search engines, so that it really stands out when they go looking to rank your site.

CD ROMs & DVDs
Send your website to a prospect - literally.  These can be used to drive traffic to a website, or just take your website to a prospective customer. Often used for demos, CD's can be a low-cost way of show-casing your product or service. The physical packaging is often the key behind the success of CD. Let Mackman Marketing enable your CD to generate the required return.