|
PR or public relations is all about getting people to talk and think about your business in a positive way. It should be included as a part of your marketing activities and is a great way to get good publicity without advertising. It often carries more credibility than advertising and can be used to address problems head on. Importantly both large and small organisations can effectively use public relations to their advantage and Mackman Marketing has the expertise to show you how. Let us manage your public relations to attract and impress your clients, suppliers, referrers, employees (both current and potential) and possible business partners.
- Press Releases
- Editorial
- Publicity Stunts
- Exhibition Services
Press releases
Do you know the unspoken rules of a press release? We write press releases in the format that journalists expect to receive them, identifying the key selling hooks that increase the probability of a story being picked up.
Editorial
Communicate with your customers in a clear, attractive and informative way. Let Mackman Marketing help you to ensure that your editorial is credible and achieves the required objectives.
Publicity stunts
Launch with a splash. Whether it be a 12 foot robot at a train station or shopping centre, an exclusive launch party or a Guinness Book of Records attempt, it can all be arranged. Sometimes being seen, is the way to be heard.
Exhibition services
We can devise the marketing strategy and literature necessary to bring you maximum exposure at an exhibition. From plasma screen graphics, to show guide adverts and inserts, as well as pre-show and post-show campaigns. |
Research & Information Gathering