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Market positioning starts with a product, a piece of merchandise, a service, a company, an organisation or even an individual. Positioning is the way that your product, service or company are defined by your customers using important attributes such as quality, popularity, excellence, size and cost. Mackman Marketing understands that positioning is not about what you do to a product. Market positioning is what you do to the mind of the prospect. This is something that you should not leave to chance and Mackman Marketing will work with you to plan your positioning. We can give your products the greatest advantage in selected target markets; designing marketing mixes to create your chosen planned market positioning. |
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