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Your mission statement should answer five important questions:
- What do we do?
- What do our clients value?
- Why do we do it?
- What makes us special?
- What are our geographical boundaries?
Your new mission statement will provide a “guiding hand” to any subsequent marketing activities. Involving all your staff in the generation process will have numerous benefits and is highly recommended.
Our unique method of mission statement generation involving the whole organisation is achieved by running sessions with team leaders who then duplicate the same sessions with their own teams. Information is pooled throughout the process resulting in a statement that is customer focussed, realistic, specific, based upon core competences and is motivational. |
Research & Information Gathering