Research & Information Gathering

Research and information gathering are crucial elements of strategic marketing.  Research provides information that will shape and underpin your strategic plans and subsequent tactical marketing.  As a member of the British Market Research Association (BMRA) Mackman Marketing is a specialist research company.  The Mackman Marketing research team provides innovative research design and methodologies in order to inform decision-making.  Working with both public and private sector organisations we offer tailored research solutions.  Whether your research requirements are large or small scale, qualitative or quantitative, we can gather, collate and analyse on your behalf.

Our approach offers tailored solutions that meet your needs.  Information gathering and analysis is our forte, delivering clear, concise results and conclusions.

• Competitor Research
• Mystery Shopping
• Perception & Satisfaction Surveys
• Awareness Surveys
• Brand Tracking
• P.E.S.T Reports
  
  

Competitor Research
We offer a strategic approach to the collation of competitor research information.  Mixed methodologies create a comprehensive view of business competitors allowing you to “fill the gaps” left by others.  This research can be offered as a one off project or as an on-going observation in order to monitor competitor’s activities.

Mystery Shopping
Our researchers can make contact with your company and it’s various sections in order to assess your levels of service, customer care and staff capabilities.  As a method of gathering competitor information, mystery shopping can also be used to benchmark your service levels against those of your competitors.

Perception & Satisfaction Surveys
How do your customers, lost clients, work referrers or employees view your business?  How satisfied are they with your service, products or work practices?  Does your public image match that of your private image?  Are the objectives set forth in your mission statement really being met?  We can conduct paper, telephone and face-to-face survey interviews in order to answer these questions.  Particular attention will be paid to verbatim commentary whilst conducting interviews giving a clearer view how you are perceived.  Perception and satisfaction surveys can also be a great public relations exercise.

Awareness Surveys
Are your potential customers/clients and work referrers aware of your existence?  Do they know what services you offer?  By conducting awareness surveys we can track your presence within the market place and simultaneously raise the awareness of your business, products and services. 

Brand Tracking
Using similar methodologies to awareness surveys we can follow the success of your brand image ensuring that your brand message and image is updated in accordance with current cultural perception.

P.E.S.T Reports
We can provide detailed reports that examine the current Political, Economic, Social and Technological climates and legislation that may impact the future success of your organization.  By exploring the world of the P.E.S.T you will identify possible threats and opportunities for your business activities.