Our approach is to closely collaborate with you the client, recognising that you are experts within your field, seeking a marketing partner to bridge knowledge or resource gaps. Working together in this manner ensures that the very best results are achieved. With us, it’s all about the long term relationship. At the heart of our business is the belief that by working together, we’ll be able to grow together.
Marketing is everything that an organisation does to facilitate an exchange between company and customer. Our approach to marketing encompasses a number of areas; we think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. All of these tactical elements must not only work independently but they also must work together towards the bigger strategic goal.
The Mackman approach is based upon the following beliefs:
- Organisational leaders need to make decisions that are informed
- The most successful marketing strategies are those “owned” by the organisation
- The client is an expert in their own field but requires a collaborator to bridge knowledge and/or resource gaps
- Design must be led by function
- Maria Marston-Fuller – SpecflueI would not hesitate to work with Mackman again. The staff are friendly and approachable and took the time to understand what we are trying to achieve.
- Robyn Holmes – Prime AppointmentsI would like to say a big ‘thank you’ to you and your team, for creating our fabulous new website. I have been very impressed with the way you and your team have dealt with all ideas and created our fresh and innovative website.
- Patrick Leoni Sceti – Leoni Sceti Group, LondonHaving been given the delicate talk to enquire about sensitive business information across a wide number of companies, the Mackman Group did a truly professional and remarkable job of it.
- Shirley Spittal – Global StoneThey offer a friendly, efficient and extremely professional service. I look forward to working with them again in the future.
- Mathew Wooderson, Principal at Wooderson FinancialThe whole process was very smooth and we found their collaborative approach very helpful when it came to moving our business forward.