Marketing Specialists
The Mackman Group incorporates a team of marketing specialists who can operate independently, depending upon the needs of the client, or as one to provide a blended and comprehensive service. We act as an extension of your company, providing a complete range of marketing services executed with the responsiveness and professionalism you would expect from an internal department. Our marketing specialists have the right training, experience, enthusiasm and energy to achieve the right results, on time and to budget.
We provide core marketing services such as:
Marketing Full-Service Agency
Research, PR (Public Relations), Marketing, Digital & Graphic Design
The Mackman Group is a premium brand full-service marketing agency with offices in Colchester, Essex and Sudbury, Suffolk. Established in 2003 we offer a broad range of in-house research, PR (public relations), marketing, digital & design services covering mainly the Suffolk, Essex, Norfolk and Cambridgeshire areas. Recognised as a leading research and marketing company in the region, Mackman has a reputation for delivering high quality research and marketing on time and to budget for premium brands. Offering outstanding customer service the team of research and marketing specialists are driven by the need to deliver consistent research and marketing underpinned by robust and embedded processes.
Clients
We work for premium brand organisations of all sizes that are ambitious and growing. They are usually independent and have identified the need for our services as an important element of their growth strategy. From across a wide range of sectors they share similar values to our own. We specialise in a collaborative approach that keeps the client in control and ownership of their own marketing.
Approach
Our approach is to closely collaborate with you the client, recognising that you are experts within your field, seeking a marketing partner to bridge knowledge or resource gaps. Working together in this manner ensures that the very best results are achieved. With us, it’s all about the long term relationship. At the heart of our business is the belief that by working together, we’ll be able to grow together.
Marketing is everything that an organisation does to facilitate an exchange between company and customer. Our approach to marketing encompasses a number of areas; we think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. All of these tactical elements must not only work independently but they also must work together towards the bigger strategic goal.
The Mackman group approach is based upon the following beliefs:
- Organisational leaders need to make decisions that are informed
- The most successful marketing strategies are those “owned” by the organisation
- The client is an expert in their own field but requires a collaborator to bridge knowledge and/or resource gaps
- Design should be led by function